What is CRM?
Customer relationship management—often called CRM, CRM system, or CRM software—is a business solution that helps companies improve marketing, sales, and service engagement with their customers to drive organizational efficiency, while helping to improve customer experience.
CRM tools centralize customer information, automate marketing interactions, provide business intelligence, and facilitate communications for increased productivity. A CRM product tracks opportunities your sales force is pursuing, analyses data, and helps deliver superior customer service.
Customer relationship management solutions make the customer-facing functions of business easier. Running a successful business is no simple task. When marketing campaigns, data analysis, meetings, customer care, and more all happen simultaneously, you need something more powerful than a bevy of individual apps. A CRM solution brings all these functions together in one place.