Today, the process of engaging customers can’t be one-size-fits-all. It needs to be adaptive across all touch points and within the context of who your customer is and what they are doing. Intelligent customer engagement enables your company to build customer trust, loyalty, and insight, while also enabling your sales, service, and marketing professionals to be as productive as possible. With customer engagement by Microsoft, we help your company deliver exceptional customer experiences. Personalize customer experiences by engaging them at the right time, in the right place, in the right way throughout the journey. Create proactive experiences by determining the next best interaction with your customer based on insights. Make customer engagement predictive by leveraging internal and external data to identify patterns and trends. Apply information to make recommendations or suggestions for how to optimize. We help you make every customer engagement an intelligent one, so you can sell effectively, care everywhere, and market smarter.
Customer relationship management—often called CRM, CRM system, or CRM software—is a business solution that helps companies improve marketing, sales, and service engagement with their customers to drive organizational efficiency, while helping to improve customer experience.
CRM tools centralize customer information, automate marketing interactions, provide business intelligence, and facilitate communications for increased productivity. A CRM product tracks opportunities your sales force is pursuing, analyses data, and helps deliver superior customer service.
Customer relationship management solutions make the customer-facing functions of business easier. Running a successful business is no simple task. When marketing campaigns, data analysis, meetings, customer care, and more all happen simultaneously, you need something more powerful than a bevy of individual apps. A CRM solution brings all these functions together in one place.